Let’s get real. You finished your book. You actually did it. That alone puts you ahead of thousands of people who say they “want to write someday.” You wrote, edited, revised, panicked, rewrote, questioned everything, and still hit publish.
Now comes the part no one really prepares you for: the silence. The eerie calm after launch. You believed that the loudest and most thrilling event of your writing career would be the publication of your book. However, it feels more like whispering into thin air. Where is everyone when your book is out?
This is where marketing comes in. Not slimy, “buy my book!” stuff. We’re talking about genuine connection. Getting your story in front of the right readers. You know, the ones who are searching for exactly what you’ve written, but just haven’t found it yet.
Good news? You don’t have to figure it out all on your own. There are tools, platforms, and book marketing services built for self-published authors. Real solutions that help your book show up in a sea of millions. In this blog, we’ve pulled together ten that have actually helped books get found in 2025.
1. BookBub Featured Deals: The Big League
Let’s start with the one every indie author dreams of, BookBub. When people talk about the “holy grail” of book marketing services, this is what they mean. BookBub has millions of readers on its email list. These are readers who’ve signed up to get book deals delivered straight to their inbox by genre.
If your book gets accepted for a Featured Deal, it can explode overnight, with thousands of downloads, dozens of new reviews, and a visibility boost that lasts far beyond the promo. Do keep in mind that it’s not cheap, and they don’t accept everyone, but if you get it, it’s worth every cent. For many authors, this one service paid for itself ten times over.
2. Amazon Ads: Slow Burn, Big Results
Let’s be honest, Amazon is where most authors are selling nowadays. And while it’s exciting to see your book live on the site, the truth is, no one’s finding it unless you give it a push. Amazon Ads lets you place your book right where people are already searching.
But here’s what no one tells you: it takes time to figure the platform out. You’ll probably waste a few bucks at first. You’ll tweak things. Then you’ll tweak again. But once you find the right keywords and settings, it can turn into a steady, long-term source of sales. Like a quiet little engine running in the background while you write your next book.
3. BookSirens: Honest Reviews without the Hustle
If you’ve ever begged a friend to leave a review and then waited weeks for… nothing, you know the struggle. BookSirens changes that. It connects your ebook with real readers who want to leave reviews.
After choosing your category and uploading your book, you can connect with readers who are eager to read more. No awkward follow-ups. No guilt-trips. Just a chance to get your book into the hands of readers who want to help you succeed.
Especially if you’re just starting out, this is a great way to build credibility quickly through book publishing service online networks that actually deliver.
4. Booksprout: Review Help for the Organized Author
If BookSirens is more “set it and forget it,” Booksprout is for the author who likes to keep tabs. It’s great for managing your advanced reader team (even if that team is five people and your dog).
You can control how many readers get your ARC, track who’s downloaded it, and send gentle nudges when it’s time for them to review. If you’re launching and want reviews to hit on day one, this platform makes your life a whole lot easier.
5. Freebooksy & Bargain Booksy: Solid Results without the Stress
These two help when you need to boost visibility fast. Freebooksy promotes free eBooks, and Bargain Booksy is for discounted ones. You pay a flat fee, choose your genre, and they send your book to thousands of readers who’ve signed up to get these kinds of deals.
Is it flashy? Not really. But it works. You won’t always see thousands of downloads, but you will see a nice, steady jump in traffic and exposure. And if you’re trying to build your email list or hit a specific rank on Amazon, these book publishing service online tools can help you get there without draining your budget.
6. Reedsy Discovery: For When You Want Thoughtful Attention
Not everything has to be dazzling and quick. A well-considered review on a reputable website can sometimes make all the difference. Reedsy Discovery lets you submit your book for editorial-style reviews from vetted readers. If they like it, you get featured in their weekly newsletter and placed on their site.
This is a slow-burn service, in the best way possible. It’s about long-term visibility, not one-day spikes. If your book is strong and you want people to really read it, not just skim and star it, this is a platform that respects what you’ve created.
7. BookFunnel: Deliver Your Book Like a Pro
This one’s less about selling and more about looking like you have your act together (because you do). BookFunnel is a clean, professional way to send eBooks to readers, whether it’s a free sample, a full ARC, or a bonus chapter.
It saves you from the nightmare of “I can’t open the file!” emails and makes you look polished from the start. If you’re building a newsletter (and you should be), this is the easiest way to deliver your freebie in style.
Platforms like this are often used by top ghostwriting services USA to ensure clients’ books are delivered smoothly and professionally.
8. Social Media Ads: When You’re Ready to Reach Beyond Amazon
Facebook. Instagram. TikTok. Being an influencer is not a must. Meeting readers where they already congregate, however, is beneficial. You can target people who read on Kindles, follow authors similar to you, or are fans of your genre by running social media advertisements.
Yes, it can feel like too much. However, it can generate steady sales and establish your author brand if you start small or collaborate with a freelancer who is knowledgeable about books. Sometimes all it takes to pique someone’s interest enough to click is a single reel or quotation image.
This strategy is even more effective when partnered with ghostwriting services USA which excels in genre appeal and reader targeting.
9. Book Trailers: Not Just for Big Publishers
Now, you must be thinking: “A trailer? For a book?” Yes. And they work, especially on short-form video platforms like TikTok or YouTube Shorts.
A book trailer doesn’t have to be expensive or dramatic. It can be a slideshow of your favorite quotes, a moody background track, and a few compelling lines. If it catches a scroll, it starts a conversation. And that’s exactly what you want.
Make it emotional. Make it visual. And make it you.
10. Launch Teams: The Best Kept Secret
This one’s free, and gold.
A launch team is just a group of people who love what you do and want to help. You give them early access to your book. They read it, review it, share it, post about it, and cheer you on from the sidelines like it’s the Olympics.
It could be five people. It could be fifty. Doesn’t matter. What matters is that you’re not launching alone. These are the people who make you feel seen when publishing starts to feel invisible.
Treat them well. Give them behind-the-scenes peeks, signed copies, thank-you notes, whatever you can. These people? They’re your army.
A Few Final Words
Marketing doesn’t have to feel like selling your soul. It doesn’t have to feel gross, confusing, or exhausting. It can be simple. Real. Even joyful. It’s just another way to connect your heart with someone else’s.
Start small. Pick one or two services that feel doable. Track what works. Let go of what doesn’t. And most importantly, don’t compare your journey to someone else’s.
Let’s get one thing straight, your book is real. Your effort matters. And your words? They’re still reaching someone, even when it doesn’t feel like it yet.
Hence, keep going. You’ve already done the hardest part.
So if you’re wondering what to do after “The End,” let this be your next chapter. Try one or two of these services, stay consistent, and give your book the spotlight it deserves. At Ghostwriting Help, we believe every story has a reader, it just needs the right path. Let’s build that path together. Your book is ready. Are you?
FAQs
1. Do I really need to use all of these services?
Nope, not even close. Think of this list like a buffet, take what you need, leave what you don’t. Some book marketing services work better for specific genres or stages. Start small, track results, and build from there.
2. I’ve never marketed anything before. Where should I start from?
That’s totally normal. Most of us weren’t exactly born with a business plan in our back pocket. If you’ve never used a book publishing service online, consider starting with something simple like BookFunnel or Freebooksy. Focus on one step at a time.
3. Wait, Ghostwriting Help does marketing too?
Yes, definitely we do. And we’re proud of it. In fact, our ghostwriting services USA now include launch strategies, ad help, and marketing coaching so authors feel supported from start to shelf.
4. Is it too late to market my book if I have already launched it?
Not even a little. Books don’t expire. You can breathe new life into your book at any point, new promo, new cover, new energy. I’ve seen authors relaunch after months, even years, and still find their people. If the story is still true to you, it’s still worth sharing.
5. What if I’ve already tried and nothing worked?
Then you’re officially one of us. Seriously, ask any author and they’ll tell you about the promo that flopped, the ad that tanked, the week they questioned everything. The key is not giving up after round one. Sometimes it takes a few tries to figure out what clicks. And if you’re feeling stuck, you don’t have to figure it out alone – we’re just a call away.