Before we even start, here is a quick list for you to search on Google for their book covers:
- Harry Potter series by J.K. Rowling
- The Hobbit by J.R.R. Tolkien
- The Little Prince by Antoine de Saint-Exupéry
Checked? We are sure you have found some jaw-dropping illustrated book cover inspiration from all these novels. While photo-based covers have dominated many genres, these illustrated covers carry a completely unique advantage and have ruled over the decades without boring anyone. Sleek colors, stealing customization, and powerful colors, these illustrated covers always look premium and memorable.
But let’s be honest, as beautiful as they look, they come with a high price tag. Book cover design rates can easily vary from designer to designer, depending on the requirement. In this quick blog, we will be discussing how much illustrators commonly charge for a professional book cover. Let’s get started.
Factors that Affect Illustrator Pricing
There are a few things that always affect the pricing of an illustrator; let’s discuss them first.
Experience Level
Like any other skill or creative service, experience will automatically influence the pricing. A beginner illustrator may charge less because they build their portfolios as well. However, a professional with recognizable work will definitely ask for higher rates.
Complexity of the Artwork
A simple symbolic illustration will cost a lot less than a detailed fantasy scene with multiple characters, emotions, and a hand-painted background. Also, black and white illustrated art is often cheaper than full-colored illustrations.
Licensing and Rights
Pricing is also connected with what you are allowed to do with the cover. Basic rights may only cover eBook use, while full exclusive rights will allow you to use the art for print, audiobooks, and even merchandise.
Turnaround Time
Illustrators also charge a rush fee. If you want urgent delivery of an illustrated cover, you may have to pay a lot more than you expect. So, ensure to stay ahead to keep the costs down.
Typical Price Ranges for Book Cover Illustrations
Here’s a breakdown of illustrator rates for authors:
| Illustrator Type | Price Range (USD) | What You Get | Best For |
| Beginner/Freelance | $100 – $300 | Basic illustration, limited detail, 1 revision | Indie authors testing the waters |
| Mid-level Designer | $300 – $800 | More polished, multiple revisions, stronger style | Authors balancing cost + quality |
| Professional Artist | $800 – $2000+ | Highly custom, polished, multiple concepts | Authors serious about sales & branding |
| Studio/Agency | $2000 – $5000+ | Full creative team, branding, marketing-ready | Publishers & large author brands |
Note:
These are average ranges, as prices vary based on style, demand, and usage rights.
Comparing Illustration Styles & Costs
Illustrations come in different styles, and each of them has its own cost range. Let’s compare all three of them and give you a standard idea of what to expect from them.
Digital Illustrations
- Created with tools like Procreate, Photoshop, or Illustrator.
- Offers clean, vibrant results with flexible revisions.
- Typical cost: $200–$1000.
Hand-painted Traditional Art
- Done with paint, ink, or watercolor, then scanned for print.
- Unique, organic look, but more time-intensive.
- Typical cost: $500–$3000+.
Mixed Media / Collage
- Combines illustration with photography or textures.
- Eye-catching and trendy for contemporary books.
- Typical cost: $250–$1200.
DIY v. Hiring a Professional Illustrator
While a lot of indie authors are usually tight on the budget, they may go with the option of DIY. However, those who have a budget and want a professional approach to the design may contact a professional illustrator.
DIY Illustrator
Some authors try DIY illustration using tools like Canva or Procreate.
- Pros: Budget-friendly, complete creative control.
- Cons: Often amateurish, can hurt sales if quality is lacking.
Hiring a Professional
Professional illustrators bring not only artistic talent but also industry knowledge.
- Pros: High-quality, genre-aligned, market-tested covers.
- Cons: Higher upfront investment.
How to Choose the Right Illustrator
Book cover design rates may vary among the pool of illustrators, and when the competition is tough, the one who is hiring usually gets confused. Here are a few things to keep in mind for that phase.
Review the Portfolios Carefully
Look for the illustrators whose style matches your genre. Remember, a fantasy illustrator will not be able to grasp the concept of a nonfiction cover illustration.
Ask About the Right & Deliverables
Before you get into a contract, clarify what is included in the package.
- File formats (print-ready PDF, eBook JPG, layered PSD/AI files)
- Exclusive vs non-exclusive rights
- How many revisions are included
Communication and Process
Here is a golden tip: communication is always the key to running the project to its maximum potential. Make sure the timeline, payment terms, and revision process are in writing. This way, you and the illustrator both stay protected.
Cost-saving Tips for Authors
- Consider pre-made illustrated covers ($50–$200)
- Work with student illustrators or new freelancers building portfolios
- Commission simpler, symbolic art instead of complex scenes
- Negotiate rights—start with eBook-only, add print later
- Plan early to avoid costly rush fees
The Ending Note
All in all, illustrator rates for authors are not fixed, but with this guide, you may get a certain idea of how they work and how they charge for their work. Also, an illustrated book cover is a very WORTH IT type of investment in terms of book visibility, professionalism, and sales. While prices may vary, the right illustrator can help you transform your book completely!
And if you’re wondering where to start — that’s where Ghostwriting Help comes in. We help authors connect with illustrators who understand their vision and bring it to life with art that speaks louder than words. Connect with us today!
Frequently Asked Questions
1. What’s the average cost of hiring a book cover illustrator?
Most illustrators charge between $300–$800 for mid-level work, while professionals range from $800–$2000+ , depending on complexity and rights.
2. Why do illustrator prices vary so much?
Prices depend on factors like experience, style, detail, rights, and turnaround time. A simple digital design costs less than a full hand-painted scene.
3. Do illustrators give full rights to the artwork?
Not always, some offer limited licenses. Always confirm if your fee includes exclusive rights for print, eBook, and marketing use.
4. Can new authors afford custom illustration?
Yes, budget options exist, like pre-made covers ($50–$200) or hiring newer freelancers. You can also negotiate simpler designs to save money.
5. How long does it take to get an illustrated book cover?
On average, 2–6 weeks, depending on the detail and revisions. Rush jobs are possible, but they usually come with extra fees.